Market Research

 

Market Research



We offer corporate bodies an opportunity to find out needs, expectations and attitudes through telephone surveys. We have an in-house telesurvey department which taps into our extensive database to conduct these interviews. Our strenght is in qualitative surveys, however, we conduct quantitative surveys too. 

 

 

 

Market Researches

CONSUMER DATA:

  • Habits, uses, opinion and behaviour
  • Brand preference
  • Brand attitudes.
  • Product satisfaction
  • Purchase behaviour
  • Purchasing intentions
  • Brand awareness
  • Data segmentation

PRODUCT RESEARCH

  • Testing concept
  • Product testing of existing, new products
  • In home test and/or central location test
  • Sniff test
  • Flavour test
  • Concept and product testing

BRAND/ IMAGE RESEARCH

  • Public image testing
  • Brand name testing, slogan’s testing
  • Packaging design testing


BUSINESS/ ECONOMIC AND CORPORATE RESEARCH

  • Industry market data and trends
  • Market share

ADVERTISING EFFECTIVENESS TESTING

  • Motivation research
  • Prior to marketplace airing
  • During marketplace airing
  • Advertising tracking
  • Media and audience research

CUSTOMER SATISFACTION AUDITS

PRICE ELASTICY DATA

EFFECTIVENESS OF PROMOTIONAL ARTICLES

DISTRIBUTION RESEARCH