Market Research
We offer corporate bodies an opportunity to
find out needs, expectations and attitudes through telephone
surveys. We have an in-house telesurvey department which taps
into our extensive database to conduct these interviews. Our
strenght is in qualitative surveys, however, we conduct quantitative
surveys too.
Market Researches CONSUMER DATA:
- Habits, uses, opinion and behaviour
- Brand preference
- Brand attitudes.
- Product satisfaction
- Purchase behaviour
- Purchasing intentions
- Brand awareness
- Data segmentation
PRODUCT RESEARCH
- Testing concept
- Product testing of existing, new products
- In home test and/or central location test
- Sniff test
- Flavour test
- Concept and product testing
BRAND/ IMAGE RESEARCH
- Public image testing
- Brand name testing, slogan’s testing
- Packaging design testing
BUSINESS/ ECONOMIC AND CORPORATE RESEARCH
- Industry market data and trends
- Market share
ADVERTISING EFFECTIVENESS TESTING
- Motivation research
- Prior to marketplace airing
- During marketplace airing
- Advertising tracking
- Media and audience research
CUSTOMER SATISFACTION AUDITS
PRICE ELASTICY DATA
EFFECTIVENESS OF PROMOTIONAL ARTICLES
DISTRIBUTION RESEARCH
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