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Our sales and marketing experts provide you the needed training to maximize your efforts in the market. This is a basic triaing that helps you define your market (what we may call the 'bulls eye of your product), an appropriate contact method, estimate a sales cycle, help you in ROI calculation, a competitive analysis, possible and easy research methods, business development strategies, international market opportunities, SEO and SEM marketing strategies, e-commerce application, website development and considerations and closing strategies.
Our training is mainly geared towards small and medium sized businesses (SME's) and usually includes business owner, front desk staff and other support staff.
Product development is only a primary stage of business ownership. Getting the product into the market can be very challenging and you may need our help to understand the best method of quickly gaining access into the market.
Sales Training
Process – A visit to make an accessment – In this first visit we usually have a deep discussion about product information. Price, competition, previous sales strategy, unique selling proposition (USP), distribution channels, market relevance, marketing and advertising strategies previously employed, sales expectations, marketing budget, online experience and participation etc.
This allows us to develop a suitable program specific to your product or service. The program developed will also be used to train your staff or the business owner and a measurement procedure put in place.
The training manual is usually developed a few weeks after meeting and the training lasts for a couple of weeks with several practices to ensure that the program is stringently followed
In some instances an application program is developed and this may include advertising practices which covers several media.
SEO, SEM, Website Content Development, Database and Email Marketing
Internet marketing has become a reliable and revolutionary marketing strategy for a lot of small and medium sized businesses. Internet marketing levels the playing field between small, medium and large companies and has become a reliable tool employed by so many small businesses. With the growing number of persons using the internet, the trophy is in capturing that internet audience.
However, this needs to be done with absolute care and requires some experience. A lot of small sized companies with limited budgets have lost money trying to reach this multi million market. When done properly, the internet is a goldmine but when done poorly it can also be a graveyard.
Lots of businesses use Search Engine Optimization (SEO) to gain access into that rich pie of customers on the internet. However, to be found on the major sites requires a set of technology skills which needs to be applied by a knowledgeable internet marketing consultant. CPC DIRECT helps you gain ground in this area. With the use of the careful planning and necessary tools through several avenues you can gain access to this rich and versatile market. Even the use of Search Engine Marketing (SEM) requires skilled marketing applications to get required results.
Database and Email Marketing have been used by various businesses to great advantage. Who do you reach, how do you structure your message, how do you avoid being 'spammed' out, and what links do you provide to get optimal result, what frequency do you employ, what software do you consider. Several decisions to make and you need the experts to help you maneuver this area?
Website Content Development is a tricky business and requires the oversight of a marketing expert. How do you develop your website to be helpful to visitors, how do you provide the proper information as may be needed, will you have the time to create and develop content that will give you optimal results and how do you ensure that most visitors are able to consider your service in the wide array of other competing products and services?
Social Networking Marketing
Facebook, Twitter, Myspace and such networking sites are a rich and almost captive market for your products or service. How to maximize the use of these social networking sites, attract the people who will show interest in your product or service. All these strategies are considered in developing a marketing plan for your small or medium size business. Business is a game of numbers and the moré customers you peak their interest the more deals you close.
With over 500 million persons registered on these sites, the skills to use social networking sites as a marketing tool requires deep knowledge.
Tradeshow involvement
This traditional marketing strategy can be considered one of the most rewarding for so many small businesses. However, it requires a lot of careful planning. A captive audience is one of the dreams of a business owner and tradeshows provides these opportunities.
CPC DIRECT will help you:
- Determine the appropriate show for your product or service.
- Help you set a measurable objective
- Train staff to take advantage of the opportunities
- Help you set up at the show.
- Dialogue with show organizers to ensure that your target market is coming to the show
- Develop a data collection procedure.
- Digitize information obtained from each show(data entry services)
- Develop a follow through method
- Develop creative materials that can be used at these shows
- Acquire the right sort of system that will help you look appealing and attract potential customers to your booth
- Ensure that your show is a success
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